Along with many sites that were impacted by the latest Google trick, ISEdb page rank has dropped to 4. We held PR 7 for over a year and a half and then it was dropped to 6 in the last Google update many months ago.
Last night, I realized the green bar had shrunk and went down to 4. I must say that I panicked for a while and thought Google was targeting ISEdb. I went out to search other sites and noticed some of the main and most popular sites have dropped as well.
I was actually waiting for this to happen since the news about Google going after web sites that sell text ads. Danny Sullivan wrote few weeks ago about this in his post "Official: Selling Paid Links Can Hurt Your PageRank Or Rankings On Google"
Now, the question is, do we sell page rank? I don't know, ask Google that question since they own the green bar.
We do sell text link and that is how ISEdb is funded and editors are paid. Our text links are displayed and marked clearly on the site.
We have also hired a third party ad agency to manage some of the ads. Outsourcing is part of the business these days, right?
We don't use "no follow" attributes in any link that is displayed on ISEdb.COM whether it was paid for or not as some have suggested to avoid this. We never bothered to take that extra step to see which link we should add those attributes to.
Our goal has always been to concentrate on our business and the content of the site and the rest will follow.
The main thing is we didn't see any drop in traffic and the number of subscribers continue to increase.
If you bought ads on our site for the sole purpose of page rank then you didn't do your homework. The market rate for a site with PR 6 or 7 is more than $100 per page. Our rates start at $100/month and your ad is displayed on all pages which by the way is a violation to passing PR.
Our goal was to give our advertisers the most exposure and we will continue to do that whether we have a page rank of 1 or 10.
My daughter recently turned 15 and now that school is out it
means it's time for her to get a job. Unfortunately, despite my threats of
cutting off her allowance, she has not taken job hunting seriously. Weeks ago I
started talking with her about getting out there so she can possibly have a job
lined up and start work by the time school gets out. But, unfortunately, she
never made that a priority. Until she realized that she has no money to pay
for text messaging!
I've never seen her so motivated in my life! She's starting
to take the whole getting a job thing seriously. This week she spent some time
calling places to find out who will hire someone under 16. She found three
places, the skating rink, the water park, and the child care at the gym.
My wife picked up the applications and helped her answering
the questions. It's all so new to her. She got them turned in and went for her
first interview at the skating rink, which, I'm told, went fantastically. She's
got another interview scheduled for next week at the gym. Before I know it, my
little girl will be texting her friends once again. Even better she'll be
learning about real-life responsibilities, and what it takes to
"survive" in the real world. All it took was a little motivation.
Put
feeling into your words
Motivation is a funny thing. You can try to encourage people
by telling them the benefits of this, that or the other, but sometimes it's
just not enough. You've got to make them "feel" it. If you craft your
message right, you can do just that using words only. This is true whether
you're dealing with a child, spouse or a customer over the Internet.
Fast food restaurants use words (and pictures) to make you
feel hungry. Non-profits raise money by making you feel sad and/or that you can
make a difference. Employers motivate by making their employees feel valuable.
Is this all just lip service? It shouldn't be. Feelings only last so long as
the actions behind them support it.
In advertising and marketing you can illicit feeling in your
words and pictures. You can stir feelings of pain, anger, relief, desire,
attraction, want, hope, satisfaction, love, etc., etc., etc.. And if you really
want to close the sale, you have to make people feel like what you are selling
is going to meet their wants or needs.
When you're words convey feeling, then you are motivating
them to take the action you desire. Essentially you're helping them make the
decision because they'll know they'll feel good about the result. This helps
them feel confident and comfortable that they are doing the right thing.
You can talk to your customers and try to explain why they
need what you sell. Or you can use words to motivate them by making them feel
the emotion that will make them want to buy. The difference is, by merely
talking to them you are leaving the decision up to them. When you motivate your
visitors by using feelings, you've actually done them a favor. You've helped
them solve a need. Now they are just not your customer, they are your friend.
As for my daughter, I obviously didn't motivate her enough
with my words. But cause and effect is a wonderful motivator as well!
According to a fascinating release
from search marketer Dan Thies, Google has been aware over a year now
(that he knows of) of a method to destroy a website's ranking. The
method is called proxy hacking.
What is a Web Proxy? First,
it is important to understand that in their simplest form proxies are
servers that act as a relay for Internet requests. Web proxies are
often used to allow people to surf the net anonymously by forwarding
their requests for content and then delivering the content to the
users. This is similar to sending mail to a person through the post
office except that in this case there is no return address or any
identifying information. For a more detailed explanation here is Wikipedia's definition.
Here is essentially how this Google hack works:
All is well; your website is www.xyzname.com and it is currently listed in the top 10 in Google for 'xyz'.
A
hacker comes along and decides that your listing for 'xyz' needs to be
removed (perhaps for competitive reasons or out of spite). So the
hacker gets Google to spider your website through a proxy. The address
that Google would be given to index might look like this: www.proxysrus.au/proxy/www.xyzname.com/
When
Google indexes this new URL it looks legitimate and Google's filters
will soon recognize that the content being indexed is exactly the same
as www.xyzname.com. As a result, in the cases that have arisen so far
www.xyzname.com loses its ranking and the freshly indexed proxy URL has
effectively eradicated the competition.
So how is this hack technically accomplished? Well
I am with Dan Thies on this one, I have no interest at all in sharing
the specifics because the last thing I want to do is enable more evil
in the world. In addition, since I have never seen such a thing done I
can only postulate how it would be accomplished. That said, I think it
is reasonable to share the problems that would need to be surmounted to
make such a thing work:
When the proxy URL is requested the
server would have to provide the search engines with zero suspicion
that a proxy was delivering the information. This includes URL syntax,
URL length, server header information and latency.
The proxy URL would have to appear authoritative.
The proxy would need to be able to thwart the proxy hacking prevention measures that Dan has laid out within his informative article.
At this time it appears the only proxies that are having some success
are the ones that strip all browsing information so that the 'hack
proof' sites cannot tell whether the traffic is legitimate or not. If
they can't tell then they will not know to block Google from spidering
their site through the wrong URL. Again even that attack has been
rebuffed by Dan and his team by enabling noindex and nofollow tags on
his client's sites UNLESS a verified search engine is visiting.
The above info is really only a snippet of the whole story that Dan told. I highly recommend reading his article and considering some of the preventative measures he outlines if you think you are a victim of this technique.
"Wouldn't that just be a Time Warner-AOL redux?" Said breakingviews.com.
"NBC and Yahoo are both focused on building audiences and selling ads to them. AOL was a telecom service masquerading as a dot-com. Moreover, the arrival of Internet video heralds a sea change for the media landscape that Yahoo and NBC would be better off confronting as a team."
"It would also make industrial sense. The winners of Web-television convergence will be those firms that carry the best content and attract the most traffic. NBC, which today kicks off its upfront presentations to advertisers at Radio City Music Hall, certainly has the former. But its Web sites don't command giant audiences.
Yahoo, on the other hand, is the traffic king. Its sites received 1.3 trillion page views in the past year, according to Web information firm Alexa. But its attempts to create proprietary content, following the recruitment of some Hollywood players a few years ago, have flopped. The two firms' respective strengths and weaknesses are complementary. Imagine, for example, how CNBC content could be used by Yahoo Finance, the leading financial portal."
The article also suggests that Comcast, AT&T, Verizon, and Liberty Media could be possible suitors.
Steve Ballmer Microsoft CEO said the company will try to fill holes in its business or enter new markets mostly via small deals, but he also said larger deals are "conceivable,".
"We have not, by default, opted for acquisitions as part of our strategy ... but we don't count them out either," he said. "In general, though (we focus on) smaller deals, we are open to large acquisitions.
"I don't think you should expect that most of our growth should come from buying large companies and taking costs out," Ballmer said, adding that such cost-reduction strategies are useful in slow-growing, more mature industries, but not software.
Google has launched "Lat Long Blog", a blog focusing on Google Earth, Maps, Local and APIs.
"Things are changing so fast we thought a blog focused on this topic would be the best way to communicate with you, both about our products and about the overall development of geo on the web." John Hanke, Director of Google Earth & Maps said.
Local.com today has launched Local Verified, a new advertising program that offers businesses preferred placement in Local.com search results, Search Engine Journal reported.
"Using Local Verified, businesses can secure top placement in Local.com’s local business search results in specific categories and regions. Unlike pay-per-click advertising, Local Verfied is launching with an annual subscription flat rate which is initially being offered at $249 per year."
Google added more integration with Google Calendar. You can download all events in your portfolio such as earnings calls, analyst meetings, and any other material event on your company and portfolio pages to your Google Calendar.
Here is a list of all other features they've added:
Historical prices: View and download historical end-of-day prices for any U.S. or Canadian company
Portfolios: You can now download the latest portfolio performance and transaction details from your portfolio
News feeds: Stay on top of the news using your feed client such as Google Reader, Bloglines, or as part of your iGoogle
NBC Universal is taking sides with Viacom Inc. over a piracy lawsuit filed against Google Inc.'s YouTube site.
The case involves a separate party, Los Angeles News Service operator Robert Tur, who sued YouTube in July for allowing its users to appropriate his famous footage of trucker Reginald Denny being beaten during the 1992 Los Angeles riots.
In a filing submitted late on Friday to the U.S. District Court of the Central District of California, NBC Universal and Viacom submitted a friend of the court brief opposing YouTube's bid to dismiss the copyright infringement suit brought by Tur.
"Many of NBCU's most valuable copyrighted works have been copied, performed, and disseminated without authorization by YouTube and other similarly operated Websites. NBCU has a strong interest in preserving the strength and viability of all of its legal rights and remedies in response to such conduct." Reuters
This week we're looking at an e-commerce website for educational toys, Brainwaves Toys. I met the proprietor, Karen, at Small Business Marketing Unleashed
last month. She's having a blast with the site because she's passionate
about what she sells, but she's new to website marketing and looking
for ways to improve.
As always, I asked three questions that are critical to guiding website analysis:
Who is your target audience: Mothers, fathers, grandparents, other adults who care about a child's development. Homeschoolers, teachers, preschools.
What is your unique selling proposition:
One stop shop for hand-picked toys and games that enhance a child's
learning, sense of play and educational development. Great resource for
homeschoolers and teachers. We can gift-wrap many toys before shipping.
What is your main website goal: Online purchase.
The
current Brainwaves site has done many things well, especially usability
of the shopping cart and checkout process. However, it needs a little
help with design and navigation to get visitors to that point.
Navigation: Which one do I use and where in the world do I start? Research
shows that confusing navigation is the number one way to lose
customers. If people have a hard time finding their way around your
website, they're just going to give up and leave. And when you have
great products that really sell themselves like Brainwaves does, you
don't want your navigation to get in the way of a sale.
When
you enter on the Brainwaves homepage, there are three different ways to
navigate the site. There is a global horizontal bar organized by age
group. There's a global vertical bar that's not particularly organized
at all and mixes functional (shop by price, age) with topical. And
there's another featured section in the middle that is also organized
by topic, some of which are in the left sidebar and some that aren't.
The housekeeping links such as about us and contact are buried in the
footer. While they need to be there, they also need to be more
prominent "above the fold" (visible without having to scroll).
With
the variety of toys for sale on Brainwaves, I like the idea of having
two sets of navigation: one for age and one for toy category. It seems
sensible that people would use one of those two systems to browse.
However, they should be kept entirely separate from each other.
Research
also shows that users scan web pages, and won't bother to look at lists
with more than 5-7 links. If you have more than that, break them up
into categories and subcategories that are logical and easy to scan.
Always
keep your customers in mind; organize your navigation in a way that
makes sense to them, call each link what they would call it
("educational toys" takes visitors to the home page, so call it
"home"!), and make it easy to scan and browse. If you aren't sure if
your organization or labeling (words in the links) make sense to your
customers, test it! Find a friend who is in your target market and ask
his/her opinion.
Design: Use the header to say who/what you are and draw people in. There is so much going on in the header of this website, that the main message is getting lost.
There are two items that should be in the header of every website:
Company/website name
Tagline/benefit statement.
Tagline The
header is your chance to tell visitors what this website is about and
why you are unique. It needs to be the first place people look. And be
sure to create the tagline as html, not in an image. Search engine
spiders ignore images, and a strong tagline that says what you are
about and uses your primary keywords help search engines and people to
classify your site.
This particular tagline "Educational Toys
for Gifted Children," uses a primary keyword and states simply what
visitors will find on the site. But it doesn't tell visitors why this
site is unique. And I'm afraid the phrase "gifted children" will turn a
good portion of visitors away. It really needs to be re-worked to
include the unique selling proposition. For example:
"Hand-picked educational toys that enhance learning, development, and sense of play"
It
says exactly what you'll find on the site, (toys to enhance learning,
development, and sense of play), includes a primary key phrase
(educational toys), and says why the site is unique (hand-picked).
Images Use
the header to display images that target your audience and draw people
in. While the Verified Merchant and GeoTrust logos are good to include
on the site somewhere, they aren't important enough to take up such a
prominent location, and can go below the fold or in a sidebar. I'd love
to see an image of a child playing watched by a parent or a grandparent
... something colorful that screams "for kids."
Keep in mind
that the header should be consistent on every single page of the
website. Remember, on average only 5% of your visitors will enter at
the home page anyway (and that's a good thing!).
Marketing: You've got a great personality, so use it! The
best way for a small business to compete online with the big guys is to
let their personalities shine through. I've met Karen, so I know
first-hand that she's got a vivacious, passionate, knowledgeable, and
endearing personality. She's incredibly passionate about educational
toys that foster creativity and learning. She's a mom who has raised
three children. She surfs the internet and hand picks every one of the
toys that she sells through Brainwaves. What parent wouldn't connect
with that instead of a cold, distant corporation just looking to make a
buck?
There are ways to leverage a great personality both on and
off site. I'd love to see a letter from Karen and/or a bio on the about
page. She could really play up that Brainwaves is a "mom and pop" shop
run by a mom who is passionate about learning. Adding her voice to the
copy and using her personality as a main selling point would definitely
boost trust and interest in her target market. I'd even include a
picture of Karen and her family. On the contact form, say that visitors
are contacting Karen directly, not just a help desk. In the product
descriptions, incorporate the "hand-picked" unique selling point by
saying why each item was chosen.
This is the kind of situation
where I would definitely recommend that Karen start a blog. She's a
good writer, passionate about her product and site, and has a lot to
say. Her blog could feature cool new products as she finds them, talk
about child development and learning, and share personal stories of
raising her three kids. A blog would showcase her personality and
knowledge, build trust, and drive links and traffic to the Brainwaves
website.
She could also build relationships by sharing her
expertise and passion by leaving comments on other blogs and getting
involved in parenting and education forums. Remember, you must always
contribute relevant information to the discussion; these ARE NOT place
to sell your products or just link to your site.
Usability: An easy checkout process is key to sales. The Brainwaves website does a great job of making it easy for users to buy:
The view cart, checkout, and submit buttons are large and easy to find.
The process is as simple and clean as possible.
Errors are clearly marked and easy to fix.
Visitors can easily go back a step to make changes to their cart or personal information
There are short explanations of the process on each page.
The steps in the process are well-labeled at the top of each page and indicate where you are in the process.
A few general issues I noticed:
The
site-wide font size is way too small. One of the primary targets is
grandparents, but there's no way they'll be able to read the site with
decreasing vision. Bump it up at least two sizes.
The
checkout page asks you to log in or register. However, the username and
password are not required fields, so it is possible to checkout without
actually registering. This needs to be explained, or have separate
options for "returning users," "create an account," or "go straight to
checkout." Some people will be more likely to buy if they know that
registration is optional.
There's
a thank you page after submitting a message through the contact form.
However, it should provide links back to key content as well as saying
thank you.
There's too much happening on the homepage. It needs
to include just a few sentences (with keywords!) overviewing the site,
and then drive visitors to deeper content.
Pull the customer
review section up under each product so that it is one of the first
boxes under the product description. When a customer makes a purchase,
ask them to come back and review the product on the confirmation
page/email and include the link back.
The general
structure of the Brainwaves website is good and the product
descriptions are strong. With a few key changes to the navigation,
adding some personality, and re-focusing the header, this site could
really stand out.
Thanks For Your Submissions I
was overwhelmed over the past week by the many website submissions for
review in this column. If you submitted your site, it may be a while
until I get to it. I will email you a heads up the week that I review
your site.
If you are a small business and would like to
submit your site for review in this weekly column, email your URL and
the following information to jackie@sitelogic.com:
who are your primary and secondary target audiences?
what is your unique selling proposition (what makes you stand out)?
what is your main goal for your website (sales, leads, page views)?
Want more from your web site? Search Influence can help! Targeted Traffic. Increased Revenue. Results Guaranteed. Customized Internet Marketing you can afford.
Sage addresses the failure of Microsoft's attempt to buy Yahoo!. The winners and losers of the whole ordeal are brought to light in an article by Andy Beale at Marketing Pilgrim, in which, ironically, Google comes out top winner, despite Yahoo!'s successful acquisition of Fast Search. Google also takes center stage with their artist-driven iGoogle themes that are now available, and the art of web development has a new resource thanks to Danny Dover at SEOmoz who came up the "The Web Developer's SEO Cheat Sheet."
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Twitter and DirectTV go head to head this week by creating and solving customer service issues at the same time. Mack Collier's article "Worst Example of a Company Twittering?" exposes DirectTV's bumbled use of Twitter, explains the frustration that can cause, and encourages companies to use social media tools "as the rest of us do." The DirectTV/Twitter saga actually begins with Stoney deGeyter's tweet about the company's presence, is filled in with his article "Why DirectTV is Losing My Heart (and Quite Possible My Business)," and then ends with another tweet about the company's immediate response to his customer service issue.
Want more from your web site? Search Influence can help! Targeted Traffic. Increased Revenue. Results Guaranteed. Customized Internet Marketing you can afford.
Beth Kanter of Beth's Blog recently published an interview she did with Jonathan Colman of The Nature Conservancy. Jonathan is their Associate Director of Digital Marketing and he shared some insight on how the Nature Conservancy (a non-profit) was using social media as part of their marketing mix.
A lot of the interview struck home and made me think about the parallels between traditional linking and social media promotion. While I agree the two entities are different animals and call for seperate strategies, the bottom line is the same for both... to increase traffic and link love.
With some people holding SEO to the fire for exploiting social media, I thought it might be interesting to look at those parallels based on comments made in the interview and see if there's any common ground. Let's start with this one:
...one of the most interesting parts of engaging in social media is how you can measure just about everything that you do. The real challenge, of course, is to determine the meaning behind those numbers.
There's been some chatter on how links generated through social media are somehow less relevant than those secured through traditional link building methods. In traditional link building you identify a link, assign value to it and then proceed to do what you can to get it. If you're successful in securing the link, it becomes a commodity because of where it came from and the importance you placed on securing it.
It's the opposite with social media. You put the content out there and if you're lucky you'll see big traffic and some quality inbound links. Generating links through the social networks can be a crapshoot, you get what you get. Unlike traditional linking, you can't pinpoint where those links will come from or control which sites to target.
So the question is, are the links generated through social media campaigns any less efficient?
The short answer is -it depends on your goal. In today's linking landscape it's important to secure links from high quality sites, and/or those in your niche for maximum ranking impact. Getting links from places like CNN and The Huffington Post are also great provided they aren't dynamic. But if you're looking to generate eyeballs and traffic, then general links in massive quantities are fine, it should be easy to determine their effectiveness.
Here's another comment Jonathan made:
... another principle strategy of ours: connecting with people where they are rather than making find us. ...Rather than force people to come to our site ... we're happy to ind them where they're already engaged and introduce them to the Conservancy in venues of their choice.
Advertising/participating on sites your customers frequent when they're not on your site, that's just smart marketing. It's why keeping them engaged through reviews, surveys and customer commenting on your site is so important. Use your site to pull the info you need to find out where they are. No matter what type of linking campaign you do, you need to know what your customers want, where they are and what sites to target. That's Marketing 101.
He then went on to comment on some specific tactics/sites the Nature Conservancyy was using:
I routinely bookmark and comment on environmental news, green blogs, and stories about sustainability and alternative energy technology. One of our foremost social media strategies is to try to link to and promote as many stories as possible outside of our own site.
When we talk about link popularity as a concept, we tend to overlook the importance of topical relevance for the more impactful issues like anchor text and quality links. It's a given that anchor text and inbound links are strong factors but it's equally important to establish community relevance by linking out to sites within your community. By finding and linking to sites hosting your demographic, you work the opportunity from both sides... you get targeted eyeballs and establish your site in a cited, topical network.
.... with Digg visitors, these folks just viewed the landing page and most of them immediately left without viewing any other pages. But that's OK, because our popularity on Digg drove in 50+ links from blogs, including a few elite sources like The Huffington Post and Cisco.com, and also caused "spillover" popularity into other social news networks. The real value from this particular success on Digg wasn't so much the initial spike in traffic, but the increased SEO positioning and second wave of visitors coming from blogs and other sites.
The article being referenced can be found here on Digg , some of the "spillover" sites he mentions are Mixx, Hugg, Care2, Reddit, Magnolia, and Netscape . While you may not get as many votes from any one of these "spillover" sites as you would Digg (provided the story went hot), put them all together and their numbers are impressive.
You'll also get a wider circle of inbound links which is good for establishing a varied linking pattern and increasing visibility overall.
I turn to Twitter to publicize my social media campaigns, usually the ones on Digg. ... a handful of friends following these tweets ... actually click through and vote on the stories. Twitter, Pownce, even IM can be used to draw people into your campaigns...
I've noticed a change in the way people are using Twitter these days. When I started it was more conversational but now, people seem to be using it to annouce new blog posts, ask questions and ask for Diggs/Fetches/Sphinns. More than once I've picked up an URL or a new site that's been helpful; I added a link I saw on Twitter to a recent SEL column, I had finished the post and was ready to send it in when the "tweet" happened. Being able to find and react to information that quickly is every marketer's dream.
Cherry picking links is still a good idea, you target what you want and what you know you need. Social media is good for spreading the word while attracting links in the process. The links are less targeted but no less efficient or important to your overall inbound link graph. Successful link building is about blending both and loving the results.
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Yesterday, I stumbled across a large ad agency website that promised to be interesting. As soon as I clicked on the link in Google, my senses were assaulted by a splash page, followed by a Flash intro, all before I could enter the site. Yes, it took two clicks before I was even at the homepage...that is appalling! Why on earth is anyone in this day and age still creating websites with splash pages and Flash intros, let alone both on the same site! That borders on visitor abuse.
This particular agency claimed to have won lots of awards, create ground-breaking campaigns, along with all kinds of other lofty promises, and yet they couldn't even get their own usability issues under control! Wow, talk about missing the point. If I was a potential client, I would have been out the door as soon as I saw the splash page.
Ditch the lofty ideas and focus on the users.
Big ideas are great when executed with usability in mind, but when the they become a hindrance to users, it's time to go back to basics. Why? Because unhappy users don't convert. You won't sell product, you won't get contracts, and you won't achieve your other conversion metrics if you make people want to run away.
Navigation is the Foundation of Usability
The first and foremost element of good usability is navigation. Almost all other usability issues are built on, or in some way related to navigation. This article will focus on some key tips you can use to improve your site's navigation.
Navigation 101: 3 Clicks or Bust
When someone visits your site for the first time, it's often their first point of contact with your company, so the relationship with them is quite fragile. On average, people are willing to give you 3 clicks to find what they are looking for, and if they can't reach their target destination within those 3 little clicks, you've lost them. It's extremely important to structure your navigation so that any page of your site can be reached within 3 clicks of any other page, because users don't always enter at the homepage, especially when they come from a search engine.
This point is really what sparked this post. The ad agency mentioned above wasted two of these valuable clicks before a user was ever at the homepage. Take a look at your site: When you have a new visitor, can they get to their target destination in 3 clicks or less? If not, you need to overhaul your navigation. Users tend to get lost without clear navigational paths, so make it easy for them. Take time at the beginning of site development to create a good site map, and sketch out navigational paths.
Redundancy is a good thing.
Provide multiple paths to the same destination. Take x product (or service) and make sure that users can get there through the primary navigation, the contextual links in the text of the site, and through any other paths that make sense, for example through site search results. The key is to think like a user.
Get outside feedback.
When developing a site, especially navigation, it often is necessary to get some people to visit your site who are completely unfamiliar with your site and products/services, and get their feedback. You might be surprised. Often outside feedback can you step back and see some weaknesses you weren't aware of.
Make sure it's easy to read.
Keep in mind that eye-tracking studies have shown the users' eye tend to gravitate toward the top and left sides of the screen, starting with the top left corner, so those are prime locations for navigation. Users should never have to scroll to find navigation buttons/links.
There a many more things that can improve and fine-tune navigation, but these are some easy tips, that if implemented, will improve the user experience at your site.
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Written by Kelly Mooney and Nita Rollins em The Open Brand When Push Comes to Pull in a Web-Made World em takes a look at the evolution of Web 2. and its effect on marketing. It is a wake-up call to companies trying to manage their brands the old-fashioned way. Its message change your attitude to meet the new reality or get left behind....
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In a move that caught many observers by surprise Microsoft CEO Steve Ballmer walked away from his bid to purchase number two search engine Yahoo. The move ended three months of dramatic maneuvering on the part of both companies. Nevertheless the rampant speculation continues....
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Network Solutions displays a real talent for tripping itself up with unethical behavior. Sometimes it gets caught and called on the conduct quickly as happened when it engaged in domain name tasting. Other times though it can continue for months before enough people catch on to make a real stink....
TAKE CONTROL OF REMOTE COMPUTERS Support, configure and install applications and updates remotely for greater efficiency.
Visual search engines try to show us that there s a better way to search than by looking at 1 links with snippets on a page and making an educated guess. Most try to say that they re more intuitive. Searchme really is. Keep reading to find out more....
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We all know we're supposed to back up data. Sometimes we might actually do so. Backing up your data is important, and yet it is often a neglected part of using computers. Data can be lost rather easily.
You want your website in the top rankings at the titan of search engines, Google. With a little planning and thought, there are methods to do this without hard work or heartache. In the last of this three-part article series, learn the final SEO tricks to ensure that Google will absolutley love and promote your site.
You want your website in the top rankings at the titan of search engines, Google. With a little planning and thought, there are methods to do this without hard work or heartache. In this follow-up article, learn the best ways to maintain web links so that Google will absolutley love and promote your site.
In part 2 of his in-depth series, pay-per-click specialist Tim Rule extends his review of pay-per-click management systems with this look at the Yahoo! PPC program. Whether you plan to launch into a PPC campaign and want to know what the pros and cons of existing systems are, or if you're trying to find out more about them, read this article to see what the real deal is about the Yahoo! manager.
When considering your search engine ranking, Google (one of the titans of search engines out there) comes tops when you want to improve your ranking. With a little basic website optimization, you can ensure top rankings on Google!
